FMCG Goes Digital – Digital Advertising Strategies for the FMCG Sector

The Indian FMCG market, the fourth largest industry in the country, is expected to grow to US$ 103.7 billion by the year 2020 at a CAGR (Compound Annual Growth Rate) of 27.9%. Naturally, as the market grows, so do the promotional needs of the sector. This answer to this need comes in the form of […]


Accelerate Your Business With Digital Marketing

Are you a part of the digital age? This is one of the most crucial questions all businesses must ask themselves in the current scenario. In this technology fueled time period, the failure of a company to evolve to the digital platform can be a recipe for disaster. According to a study conducted by AdWeek, […]


Top Marketing and Advertising Trends 2018

Change is the only constant. In the world of advertising this is probably more relevant than anywhere else. Indeed, advertising has seen a spectrum of development over the years, right from the advent of print media in the 1700’s, to the emergence of radio and telemarketing, to the prevalence of digital marketing we see today.  […]


Three Cheers to PDPL!!!

Seeing your efforts and hard work pay off is one of the best feelings in the world. Promising Designs was blessed with this very feeling today on seeing our advertisement for Amit Enterprises feature on the first page of both Times of India and Sakal! It is rightly said, “the harder you work for something, […]

branding with go digital

Go Digital The Right Way

The last few years have seen a monumental surge in developments, particularly in the digital world. With the rapid advancement and evolution of technology, businesses are doing everything in their power to keep up; to make their mark in the online world. No matter the nature of the business, these days, success is measured by […]

Top creative agencies in pune

The essence of Marketing Strategy…

Hope is not a strategy, this old and widely used saying seldom relates to today’s young businesses or start-ups as we call them. Start-ups today are becoming increasingly hopeful when it comes to business growth and profit margins. They are willing to jump into anything that promises short term benefits and never bother about the […]


5 Best ways to OOH this Monsoon.

Only a few feel the rain… others get wet! This popular saying has lost its relevance and is very rarely used these days. This stands especially true with Brand Owners / Custodians who still find it difficult to overcome the traditional barriers and think out-of-box, when it matters most. Every season has its own brands […]

How to reposition a brand?

With competition stepping in from every possible door marketing and communications today has become a big challenge. A challenge that is questioning the very existence of even popular established brands. Today the brands have much less space to breathe and very small or no road to walk ahead. Market need is stagnant and supply is […]


Thanks for the Memories – 2016.

It’s painful to say goodbye to someone whom you don’t want to let go. But it’s more painful to ask someone to stay if you know they really have to go. It’s the same for 2016. The wonderful 2016 showered many blessings and not just the much needed rains on drought hit India. It must […]