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FMCG Goes Digital – Digital Advertising Strategies for the FMCG Sector

The Indian FMCG market, the fourth largest industry in the country, is expected to grow to US$ 103.7 billion by the year 2020 at a CAGR (Compound Annual Growth Rate) of 27.9%. Naturally, as the market grows, so do the promotional needs of the sector. This answer to this need comes in the form of […]