Packaging- more than just a pretty face
What amongst your branding material get major exposure? Hoardings, print advertisement, digital campaign, TVC? No. It is your product packaging which comes across your target group. Now, imagine a shopping mall, where your product is on display along with the competitor brand. The target comes across; he takes your product, compares with the competition. This is the moment, whether he keeps the product back in to the rack or put it in the cart.
In simple words, product packaging is your trump card. Other media can pull the customers to your products, but packaging helps him to make the final decision. And also to increase the recall value.
Packaging affects the sense organs of the customer through its presentation, look and feel, quality, quality of protecting products for storage.
At Promising Designs, we have deigned packaging for more than 15 brands, 700 products and more than 200 sub-brands including Surabhi (Adinath Agro), Winn, Magicking, AgroMax, WS Bakers, Siddhakala Medispa, Ravimagic, Sayma, Kleider Pack to name a few.
We have dedicated strategic and designing team for product packaging. These experts do the strategic, competitive and target research for your brand and then come-up with attractive packaging design to enhance the brand value.
Don’t forget to go through our packaging portfolio for more information, Kyonki jo dikhata hai, vo bikata hai!