WS Bakers
About Project
Summary
WS Bakers is a renowned chain of pastry & confectionery shops based in Pune, Auranbgabad, Satara, Sangli, Kolhapur, Beed, Karad and Mahabaleshwar. They offer specially baked, pure vegetarian cakes, pastries and desserts that are available for shopping and delivery throughout the city.
Services Given
As per the strategy, we have provided the following services :
- Outdoor advertising
- Digital campaigns
- Video Branding
- Print advertising
Our Objectives
- Attracting the attention of the TG.
- Increasing awareness about WS Bakers and promoting the brand.
- Increasing walk-ins to the WS Stores.
- Making WS Bakers the brand that people select when they want to celebrate any event.
Results
Thanks to this campaign, customers had tremendous response through store walk-ins.
- Following the “Yeh Hui Na Cake Wali Baat” campaign during the Christmas – New Year period, they saw a great response in sales with over 8000 sales across Pune in just one day.
- They sold 5000+ cakes on 31st Dec 2017.
- The response to their Paytm Offer was also quite good with over 3000 offers availed.
- WS Bakers is now 21,984+ followers on Facebook, 1619+ followers on Instagram.
- The strategy has been to be informative & engaging.
- The WS offers are synced with the posts on Facebook and are linked to the information about the products.
- WS Bakers have an average organic reach of 500 – 600 per day on Facebook.
“ We have worked with Promising Designs for a long time now and there is a strong reason why. They have proved themselves time and again through their expertise in advertising and have provided us with all the tools to take our brand further. ”
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